What is a Personal Brand Statement? (REAL Examples)
A personal brand statement functions as a professional compass, guiding your career path while capturing your distinct skills and values.
It's a brief and compelling story that distinguishes you from the competition and is intended to resonate with your target audience.
This article is for you if you're looking into personal brand statements for the first time.
What is a Personal Brand Statement?
A personal brand statement is a short and concise statement that defines your professional identity. It communicates who you are, what you do, and what you offer as a professional.
This statement should be tailored to the needs of your target audience, whether it's potential employers, clients, or colleagues, and should accurately reflect your knowledge and experience.
Why is Having a Personal Brand Statement Important?
Creating a personal brand statement is more important than ever.
It serves as your own unique proposal of value, distinctly separating you from the competition.
More than a job title or a list of skills, your personal brand statement articulates your distinct combination of experiences and abilities, as well as the unique value that you bring to your profession.
It's about what makes you unique and how that translates into value for an employer, client, or your professional community.
Your personal brand statement is your promise of value. It tells your audience what they can expect from you.
It directly answers the question, "Why should I hire you? What makes you the best choice among others?"
It's not about bragging, but about showing clearly and confidently what you can offer.
Moreover, a personal brand statement also helps to keep you accountable and aligned with your professional goals.
By defining your brand and stating it clearly, you make it easier for others to understand who you are, what you stand for, and what they can expect from you.
It helps establish trust and credibility among your peers, employers, clients, and professional network.
How Do You Craft a Personal Brand Statement?
Crafting a personal brand statement requires reflection and introspection.
It's important to understand your core values, goals, and skills and how you can apply them to your professional life in an impactful way.
Start by making a list of adjectives that describe you as a professional:
What are the qualities that set you apart?
Are you resourceful?
Innovative?
A problem-solver?
Once you have a clear understanding of who you are and what value you bring, use these qualities to craft your personal brand statement.
Keep in mind that it should be concise, direct, and memorable.
Focus on the key points and ensure that they're relevant to your target audience. Remember that it's about conveying value, not just a list of your skills and experience.
Personal Brand Statement Examples
When done right, an effective personal brand statement is engaging and memorable. Here are a few examples of powerful statements:
“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai"
Malaa Yousafzai, famous for her Nobel-winning activism for girls' education in Pakistan, has effectively crafted a compelling personal brand statement.
In two lines, she has effectively outlined the organizations that she works with and her achievements while still conveying an open attitude that makes her more personable.
“Travel smarter, cheaper, longer. Where do you want to go?” —Nomadic Matt
Nomadic Matt is a travel blogger and author. His statement is short, direct, and conveys his expertise in traveling on a budget, which is a common pain point for people looking to travel more.
In one short statement, he showcases exactly what he can do for you.
“50% Marketing, 50% Geek – 100% Social Business Results!” —Pam Moore
As a social media speaker, consultant, and CEO of her company, Marketing Nutz, Pam Moore has effectively articulated her professional identity in a few words.
With her statement, she shows that she's fun and original while still promising results.
The statement is honest and direct, which many people would appreciate.
Wrapping Up: What is a Personal Brand Statement?
To stand out in the professional world, you must have a personal brand statement.
In this article, we've covered the following topics:
What is a personal brand statement?
Why is it important to have a personal brand statement?
How do you craft your own personal brand statement?
Examples of effective personal brand statements.
With a well-crafted statement, you define yourself professionally and unlock new career opportunities.
Return to Guide to Personal Branding
